Indepedent Media Start-Up Checklist

Since I am still refining my pitch for an independent media project to be an outlet that reviews food served at baseball stadiums, let's use Adam Westbrook's checklist for starting a journalism start-up.

1. Is it a new idea? Yes, I would say so. As I discussed in my previous blog post, there are several other food-reviewing publications that have published articles reviewing food served in Major League Baseball ballparks along with food served at other locations. However, the start-up that I am planning on pitching would be solely dedicated to reviewing ballpark food.
2. Does it have a defined target audience? The defined target audience for my independent media pitch would be baseball fans (or any sport fan in general, as I may review food served at other sport venues while mainly focusing on the food served at baseball stadiums).
3. Does it provide niche (i.e. hyperlocal) content? In terms of hyperlocal, I would say no, mainly because the publication would be reviewing the food served at professional sport venues across the country. However, I still would consider my potential start-up to be niche because it would be mainly focusing on a specific aspect of the experience of being at a professional baseball game.
4. Does it satisfy a desire that is not being fulfilled by someone else? As I answered in Question #1, this outlet would certainly be primarily covering and a part of the game of baseball that no other publication is covering. However, I'm not sure if it would be necessarily be satisfying a "desire." Although, I don't think there is necessarily a great demand for such content, but I certainly believe there would be an audience that would find the content interesting and would have a desire to read the work being published.
5. Or does it do something better (faster, cheaper, more effectively) than someone else? Since this would be the first publication of its kind, I would assume the outlet would automatically be performing better.
6. Does it actually have income potential, or will it rely on funding? I think funding would be the better revenue stream for this independent media outlet. Particularly, if this publication were too become quite successful, I would use the money donated by the readers to fund either myself or the staff writers to travel abroad and review food served at sporting venues across the globe.
7. Does it use the power of crowd-sourcing/community? Yes, absolutely. I would certainly encourage community members to review food at either local or national sporting events on their own, whereupon I would publish their reviews on the publication's website.
8. Would it be fulfilling for journalists to work for? I think so. The writers would have the opportunity to write about another aspect of a sport that they have a strong, undeniable passion for.
9. Does it publish/exist on more than one platform? Yes. My plan would be to have a main website where all of the reviews are published. Once, and hopefully, the viewership grows to a significant amount, I would like to start a YouTube channel where one or multiple writers attend a ballpark (with the permission of the specific baseball organization) and film reviews as well as videos showing how the particular food being reviewed is made.
10. If it has content, is it sharable? Yes, I would allow the sharing of the material published by the outlet. This would be a great way to build up a readership.
11. Does it require a lot of money? I would say no. If I were to start the YouTube channel, then maybe, because I or the other writers would need to buy cameras of sound quality to film. 
12. Does it have boot-strapping potential? I think I could certainly build a solid foundation by myself reviewing ballpark food in the early stages. However, I think overtime it would be best to hire more writers for the purpose of provide more frequent and diverse content.
13. Does it scale? I believe it will scale because the won't be too many costs during the initial stages of the plan.
14. Does it fulfill a public service? I think it would fulfill more of a public interest than a public service.
15. Is it a legally sound idea? What about copyright? I see no potential legal issues with this start-up. Especially since this would be the first outlet of its nature.
16. Would it appeal to venture capitalists, angel investors? I think if I were to set the goal of eventually expanding the outlet's reach globally, then there would be some appeal from venture capitalists and/or angel investors.
17. And ... does it have a cool name? At the moment, I'm contemplating three names. I'm deciding between either "The Grand Salami," "Servin' Up Sliders" or "High Cheese."